Why I love Tik Tok as a millenial

First impressions

A year ago, I downloaded Tik Tok out of curiosity, just to see what the hell was that app everyone was talking about. And I found myself completely lost, I didn’t understand it at all. Why do people enjoy scrolling though all those videos? Where do I find the menu? There are no photos here? I felt like floating in an unknown space.

Pandemic times

I’ve been working in advertising for 7 years now, I have worked with Social Media since Facebook was the king of advertising. When Snapchat started, we thought that it wouldn’t work, and then Instagram launched the stories format and we had to shut up. At first, I had the same feeling with Tik Tok, but time proved me wrong.

What I found and why I’m falling in love with this app

The first thing I learned about Tik Tok was that there are several Tik Tok. Let me explain, depending on your activity the algorithm will show you videos that match with you, so if you are looking for recipes and where to eat dinner, it will show you more and more foodie videos. Therefore, you will be on the “Foodietok”, the foodie side of Tik Tok. I discovered this recently, and I’m doing my research about it.

Creative Copywriter/UX Writer/Social Media